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CRITERIA |
SCHOLARLY JOURNALS |
PROFESSIONAL JOURNALS |
SUBSTANTIAL NON-SPECIALIST |
POPULAR MAGAZINES |
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FORMAT & GRAPHICS
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grave, serious formats; graphs and charts; seldom glossy pages or pictures |
similar to Substantial Non-specialist |
attractive in appearance; include photographs, illustrations, and graphics to enhance the publication |
slick and glossy with an attractive format; contain photographs, illustrations, and drawings to enhance their appeal |
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*SOURCES
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cite sources with footnotes and/or bibliographies |
similar to Substantial Non-specialist |
occasionally cite sources |
rarely cite any sources; original sources can be obscure |
*AUTHORS
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*AUDIENCE
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written by and for scholars or researchers |
written by professionals in the field |
written for an educated, general audience by the magazine's staff, scholars, or free-lance writers |
written by the publication's staff or free-lance writers for a broad-based audience |
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*LANGUAGE
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terminology, jargon, and the language of the discipline covered; the reader is assumed to have a similar specialized background |
similar to Scholarly Journals |
language appropriate for an educated readership; they do not emphasize a specialty but do assume a certain level of education |
simple language in order to meet a minimum education level; short articles |
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*PURPOSE
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to inform, report or make available original research or experimentation to the scholarly world |
to inform members of a professional organization about the organization's activities or to share practical information for practitioners in the field |
to provide general information to a wide, interested audience |
to entertain, provide hobby information, or persuade |
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*PUBLISHERS
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generally published by a professional organization |
similar to Scholarly Journals |
generally published by commercial enterprises for profit |
published for profit |
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ADVERTISING
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contain selective advertising |
selective advertising of products useful to practitioners in the field |
carry advertising |
contain extensive advertising |
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EXAMPLES
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APPLIED NURSING RESEARCH
CHILDHOOD EDUCATION
HARVARD BUSINESS REVIEW
JOURNAL OF MAMMALOGY
MODERN FICTION STUDIES |
COMMUNICATIONS OF THE ACM
MATHEMATICS IN SCHOOL
PARKS & RECREATION
PRACTICING ANTHROPOLOGY
SCIENCE AND CHILDREN |
ATLANTIC MONTHLY
FORTUNE
NEW YORKER
SCIENTIFIC AMERICAN
UTNE READER |
BETTER HOMES AND GARDENS
GLAMOUR
PEOPLE WEEKLY
READER'S DIGEST
SPORTS ILLUSTRATED |
Basic Library Tutorial 
